October 1st, 2008 
For Immediate Release 
Contact: Kim Vu (817) 706-8034

Bleed My Heart Apparel Makes A Debut 

FORT WORTH, Texas (October 1st, 2008) - The term "Bleed My Heart" may bring to the imagination images of highly depressed individuals, instead, two brothers from Fort Worth, Texas, has another vision for the term that may reinvent what we think of bleeding from the heart.

The Vu Brother's, who are both artist by nature and trade, have brought together a collection of art apparel for the masses. The style which is on par with today's trends uses symbolism and apparently a smaller color palette than most other brands within the genre.

When asked about why this is so, Tuan replied, "We were actually aiming towards using a certain color palette, which would be black, white, red, gold and silver. This is because that's what this first collection is about, using color as a transport machine. A lot of artist do it, using color to give a mood, and for the fall collection, our opening line, this seemed appropriate."

The colors, and the design all seem to flow from front to back, sporting rhinestone accents with gold and silver embellishments.

"We're employing all the art theories we learned. The art for the line is very specific, balancing between hard and soft edges, masculine and feminine themes, dark and light colors. Sometimes people would look at our stuff and say, 'Hey your stuff looks like so and so brand.', then I'd reply with a detailed description of all the art analysis, but in the end I would have to admit we are influenced by other designers." Tuan laughs, "We all influence each other, but we do offer something new and different, I believe. We are in the process of finalizing some jeans, and have a few more dresses and shirts to add to the collection before the end of October."

With all this tied in, the phrase Bleed My Heart takes on meaning. Each piece in the collection has a story, revolving around love and peace. The Vu Brothers intend to use their skills as artists and designers to raise awareness for the needy, domestically and internationally. Thirty percent of the gross profits will be going to support these causes.

"It's just a way to give back. I think we all need to stand up and not be so comfortable with our lives sometimes. Sometimes we do give, but then we have to ask ourselves, is it enough. There is always someone hurting more than we are, but if we are comfortable with just giving to these causes, I don't think we're doing enough. We have to know about the severity of the conditions of those in need. We have to put ourselves in their positions, then will we be able to give from more than just our pockets, then we will be able to give from the heart."